Basic Attention Token, or BAT, is the token that powers a new blockchain-based digital advertising platform designed to fairly reward users for their attention, while providing advertisers with a better return on their ad spend. BAT is a critical component of the Brave browser ecosystem. The main motive behind this project is to create an equitable and rewarding system for stakeholders — including advertisers, publishers and internet users — in the digital advertising industry. The creators of this project believe that this approach will eliminate issues relating to privacy, monopoly, security and online experience. In this guide, we will explore the workings of Basic Attention Token and highlight other crypto projects looking to optimize the digital advertising industry.